What is missing for the full deployment of mobile search services? results from a survey with experts

S. G. Nikolov, R. Compañó, M. Bacigalupo, José Luis Gómez Barroso, C. Feijóo
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引用次数: 1

Abstract

Web search providers have developed a highly successful business model, which has rendered them amongst some of the most profitable companies operating on the internet. Many observers regard mobile search as the next new big market. In contrast to search on PCs, however, the provision of search on mobiles is still in its infancy. In order to shed light on the real prospects of mobile search we performed a two-round Delphi exercise with experts, in which we included two innovative elements. First, the Delphi exercise included seven forward-looking scenarios for discussion. Then, the second round of the Delphi was carried out during a workshop with 19 of the original 61 participants involved. In this paper we present the findings from the discussions of this final round.
全面部署移动搜索服务还缺少什么?来自专家调查的结果
网络搜索提供商已经开发出一种非常成功的商业模式,这使他们成为互联网上最赚钱的公司之一。许多观察家将移动搜索视为下一个新的大市场。然而,与pc上的搜索相比,手机上的搜索服务仍处于起步阶段。为了阐明移动搜索的真正前景,我们与专家进行了两轮德尔菲练习,其中包括两个创新元素。首先,德尔菲演习包括七个前瞻性情景供讨论。然后,第二轮德尔菲在一个讲习班期间进行,最初的61个参加者中有19个参加。在本文中,我们提出了最后一轮讨论的结果。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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