A Study on the Impact of Tourist Perceived Value and Satisfaction in Mountain Glacier Tourism Destinations: A Case Study of Dagu Glacier

Chinese Sustainable Development Review Pub Date : 2022-12-28 DOI:10.48014/csdr.20220813001

Jian Gong, Yuanyao Yang, xiaopan Ling, Li Wang, Yong Liu

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Abstract

Starting from the background of mountain tourism, studying the satisfaction of tourists in mountain glacier tourism destinations can not only reflect the overall competitiveness of tourism destinations, but also provide guidance for the development planning of tourism destinations. Through the correlation analysis of SPSS and smartpls, it is concluded that the satisfaction of tourists in Dagu Glacier Mountain Glacier tourism destinations is mainly influenced by the cultural environment, experiential value, resource value, and consumption of mountain glacier tourism destinations. Structural equation model analysis shows that tourism destinations ultimately form. a functional relationship of “one strong, four weak, and two weak”. Through relevant research, this article finally proposes suggestions for optimizing and improving tourist satisfaction from the perspectives of cultural environment, infrastructure, talent services, and comprehensive development of tourist destinations. These suggestions have certain reference value for improving tourist satisfaction and sustainable development of tourist destinations.

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山地冰川旅游地游客感知价值与满意度影响研究——以大沽山冰川为例

从山地旅游的背景出发，研究山地冰川旅游目的地的游客满意度不仅可以反映旅游目的地的整体竞争力，还可以为旅游目的地的发展规划提供指导。通过SPSS和smartpls的相关分析，得出大沽山冰川旅游目的地游客满意度主要受山地冰川旅游目的地文化环境、体验价值、资源价值和消费的影响。结构方程模型分析表明，旅游目的地最终形成。“一强四弱二弱”的功能关系。通过相关研究，本文最后从旅游地文化环境、基础设施、人才服务、综合开发等方面提出优化和提高游客满意度的建议。这些建议对提高游客满意度和旅游地的可持续发展具有一定的参考价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Chinese Sustainable Development Review

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