Does Organizational Support of Social Media Affect Worker Satisfaction, Involvement, and Organizational Knowledge?

Abstract

This research examines whether organizational support of social media affects employees’ satisfaction with work, their commitment to and engagement with their organization, and their knowledge of the organization and its members. It is motivated by three interconnected hypotheses. First, organizational support for social media increases its use within the organization. Second, the use of social media within the organization increases the number and depth of office friendships. Finally, the number and quality of office relationships has an effect on employee satisfaction, commitment and engagement, and knowledge. We conclude that organizational support of social media has a positive effect on the human resource variables of interest.