The Real and Perceived Influence of the US News Ranking

Abstract

How influential has the US News Best Colleges ranking been over the last twenty‐five years since it was first started in 1983? In what ways does this influence manifest itself? There is strong evidence of the impact of the US News rankings among consumers, prospective students and their parents, and the higher education establishment in the United States. Their influence has now gone global since the US News rankings, according to some, have been the model for what has become a worldwide trend. This paper will look at all of these effects.