The critical mass in collaborative digital business ecosystems for innovation: A case exploration of readiness and willingness

Abstract

The application of Web 2.0 concepts and technologies across departments as well as across corporate boundaries is enjoying increasing popularity. By their innovative and light-weight nature, those concepts and technologies are being applied for information- and knowledge exchange as well as for supporting and enhancing the innovation capability. Grounded on the critical mass theory, the current paper deals with the methodological approach applied to implement Web 2.0 concepts and technologies and focuses on the startup phase of such a digital business ecosystem. Moreover, the central project outcome in form of the implemented innovation network is described in detail and strategies for reaching the critical mass are discussed.