{"title":"Brand matters: university education and employment","authors":"Mahendra Kumar Goyal, B. Weiler","doi":"10.2104/MBR06045","DOIUrl":null,"url":null,"abstract":"Business degree branding proves popular with employers, report Mahendra K. Goyal and Betty Weiler.","PeriodicalId":311623,"journal":{"name":"Monash Business Review","volume":"28 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2006-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Monash Business Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2104/MBR06045","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
Business degree branding proves popular with employers, report Mahendra K. Goyal and Betty Weiler.
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