Juan Antonio Islas Munoz, Ehsan Baha, G. Muratovski
{"title":"RADICALLY INNOVATING THE AUTOMOTIVE DESIGN PROCESS WITH IMMERSIVE TECHNOLOGIES","authors":"Juan Antonio Islas Munoz, Ehsan Baha, G. Muratovski","doi":"10.35199/epde.2022.15","DOIUrl":null,"url":null,"abstract":"The automotive design process prevalent in industry that dictates transportation design education, is optimized to facilitate the frequent aesthetic renewal of personally owned vehicles for car-oriented cities. With its origins in the late 1920s, this hyper-specialized design process has barely changed from its original form. In this paper, we provide a brief account of the automotive design process from its origins (analogue) to the present day (digital technologies), followed by a new paradigm instigated by immersive technologies. A passenger drone project is used as an example to describe the possibilities of immersive technologies in this radically innovated process. Enhancements from 2D and 3D to immersive and interactive 4D, enable a lean, yet contextualized process to design radically innovative vehicles.","PeriodicalId":147286,"journal":{"name":"DS 117: Proceedings of the 24th International Conference on Engineering and Product Design Education (E&PDE 2022), London South Bank University in London, UK. 8th - 9th September 2022","volume":"144 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"DS 117: Proceedings of the 24th International Conference on Engineering and Product Design Education (E&PDE 2022), London South Bank University in London, UK. 8th - 9th September 2022","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35199/epde.2022.15","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
The automotive design process prevalent in industry that dictates transportation design education, is optimized to facilitate the frequent aesthetic renewal of personally owned vehicles for car-oriented cities. With its origins in the late 1920s, this hyper-specialized design process has barely changed from its original form. In this paper, we provide a brief account of the automotive design process from its origins (analogue) to the present day (digital technologies), followed by a new paradigm instigated by immersive technologies. A passenger drone project is used as an example to describe the possibilities of immersive technologies in this radically innovated process. Enhancements from 2D and 3D to immersive and interactive 4D, enable a lean, yet contextualized process to design radically innovative vehicles.