Sascha Stürze, M. Hoyer, C. Righetti, Matthias Rasztar
{"title":"Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically","authors":"Sascha Stürze, M. Hoyer, C. Righetti, Matthias Rasztar","doi":"10.1007/978-3-658-38053-3","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":265590,"journal":{"name":"Agile Marketing Performance Management","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Agile Marketing Performance Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-38053-3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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