Identity Design: A Procedural Approach for the Ideation, Construction, and Analysis of Logos

Abstract

The present research focuses on the analysis and later proposal of a logo's ideation, construction, and interpretation process. To fulfill this objective, the concepts and methodologies of graphic design and brand identity were collected to support the function and classification of a logo. However, this is not a closed model, being just an indication that can contextualize and guide professionals in their creative process in developing a logo.