Activation of Business Processes for Attracting Investments in Service Coopera-tives of Rural Areas of Ukraine

Abstract

Abstract. Introduction. The article examines the dominant factors of activation of business processes for attracting investments for the development of rural areas of Ukraine. It is substantiated that active business processes for attracting investments for the formation of the optimal level of functional potential of the economic system in rural areas have a logical relationship with the global socio-economic policy of European states and in the modern context of economic development, dependent on the quantitative and qualitative characteristics of the internal and outer space. Results. The typology of business processes for attracting investments into the economic system of rural areas has been determined. The system-forming values of the corporate sector in the integrated formation of active business processes for attracting investments for the development of rural ar-eas are presented. The method of calculating the integral indicator, which embodies the functional potential of the development of rural areas, taking into account its cost-resource, marketing, fi-nancial and investment components, as well as the index of the opportunities of the cooperative sector to attract investments on the market, is presented. The network of service cooperatives of rural areas was analyzed by types and areas of activity, as well as the amount of budgetary in-vestment in rural areas of Ukraine. From the standpoint of the process approach, an indicative assessment of the level of the functional development potential of rural areas based on indexes of productive, business, investment, and foreign economic activity of the subjects of cooperative management is proposed. Conclusions. The growth of the dominant factors for the activation of business processes for attracting invest-ments for the development of rural areas of a new type is aimed at increasing the amount of in-vestment resources and balancing the stimulators and destimulators of the security of functional potential with the corresponding social responsibility of the subjects of cooperative management.