Analysis of network user behavior

Abstract

For better user personalization, this paper explores the collecting and processing method of network users' behavior data with multi-source heterogeneity and analyzes network user behavior on the basis of context by the theory called Situation Awareness. Then, a new efficient algorithm is presented by using internet context to ensure the model of user interest auxiliary. Further, a structure model of analysing network user behavior based on context-aware is designed. All above has provided an effective technical way for discovering the characteristic and changing law of the network user interest.