Communication Approaches in Science Communication. Analysis of the Approaches in the European Researchers Night in Bulgaria

Teodora Petrova
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Abstract

Аn attempt is made to examine through this article different communication approaches in Science Communication. An attempt is made to see whether the design the "classical" communication campaign can be seen in science communication. An analyses of the role of event management in organizing events communicating science. Focus to different audiences, the presence of materials communicating science in digital platforms and social networks, how audiovisual content or informational messages are orientated to different groups of users or groups of audience. Some of the policies of European Commission are followed in Science Communication.
科学传播学中的传播方法。保加利亚欧洲研究人员之夜的方法分析
Аn试图通过本文考察科学传播中不同的传播方式。尝试在科学传播中是否可以看到“经典”传播运动的设计。事件管理在组织事件传播科学中的作用分析。关注不同的受众,在数字平台和社交网络中传播科学的材料的存在,如何将视听内容或信息信息定向到不同的用户群体或受众群体。欧盟委员会的一些政策在科学传播中得到了遵循。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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