Pendampingan Anggota PRIMKOPTI Kota Magelang dalam Rangka Menghadapi Persaingan Usaha di Era Digital

Abstract

The problems of tofu producers-members of PRIMKOPTI Magelang City facing business competition are pretty complex. Various obstacles, such as a less extensive market share, monotonous types of business products, un neatly arranged financial records, minimal ability to compete digitally, and declining turnover during the COVID-19 pandemic, cause sluggishness in production activities for tofu entrepreneurs. This activity aims to provide a variety of delicious and attractive product variations and financial literacy and marketing knowledge in facing business competition in the digital era. The action involved 25 partners of tofu producers-members of PRIMKOPTI Magelang City. The methods used in this service activity are lectures, tutorials and discussions. The result of this activity is that partners get knowledge and information about the diversification of tofu products and how to make them, financial literacy and the ability to record simple financial reports for their business, as well as information and the ability to do digital marketing on social media with their social media accounts.