{"title":"A pattern language for touch point ecosystem user experience: a proposal","authors":"Pramod Khambete","doi":"10.1145/2407796.2407805","DOIUrl":null,"url":null,"abstract":"The construct of Touch Point, in relation to the firm-customer engagement has been defined. It is argued that there is a need to adopt a Touch Point Ecosystem perspective. A customer interacts during a sustained relationship with a firm via several Touch Points that constitute the ecosystem, to bring in focus the connectedness and evolution of Touch Points to meet changing socio-technical contexts. The challenges in designing the user interactions and resulting experience when a user interacts with the Touch Point Ecosystem need a multidisciplinary approach. Patterns and Pattern Language can provide the necessary framework in developing solutions which are rooted in the context of the problems, yet are not prescriptive. A pattern language for Touch Point Ecosystem User Experience is proposed and two examples of proposed patterns are discussed.","PeriodicalId":179432,"journal":{"name":"Proceedings of the 3rd Indian Conference on Human-Computer Interaction","volume":"340 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2011-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"12","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 3rd Indian Conference on Human-Computer Interaction","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/2407796.2407805","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 12
Abstract
The construct of Touch Point, in relation to the firm-customer engagement has been defined. It is argued that there is a need to adopt a Touch Point Ecosystem perspective. A customer interacts during a sustained relationship with a firm via several Touch Points that constitute the ecosystem, to bring in focus the connectedness and evolution of Touch Points to meet changing socio-technical contexts. The challenges in designing the user interactions and resulting experience when a user interacts with the Touch Point Ecosystem need a multidisciplinary approach. Patterns and Pattern Language can provide the necessary framework in developing solutions which are rooted in the context of the problems, yet are not prescriptive. A pattern language for Touch Point Ecosystem User Experience is proposed and two examples of proposed patterns are discussed.