Impact of Big Five Personality Traits on Investment Decisions

Abstract

India has the mutual and growing workforce which helps in strong economic growth and initiative of government showcasing enormous opportunities for investments. Individual personality determines what type of investors they are and how they make their investments. This study aims to found an Impact of Big Five Personality Traits on Investment Decisions of an Investors in Coimbatore city. The variables which used in this study are Big Five Personality traits – Extroversion, Agreeableness, Conscientiousness, Neuroticism and Openness to Experience. Primary has been collected by using convenient sampling technique and well structured questionnaire where used to collect the data from respondents 152 samples are collected . Findings of this research study shows that Big Five Personality Traits influencing the Investment Decisions of the Investors.