The alignment of Internet commercial operations with information technology with organisational operations

Abstract

Over the past decade the Internet has taken off and organizations will reap its benefits. E-commerce will therefore emerge as an effective mode of creating new markets although managers still doubt the impact and profitability it has. Enabled by global telecommunication networks and the convergence of computing, telecom, entertainment, and publishing industries, e-commerce is complimenting (maybe replacing) traditional commerce. In the process it is creating new opportunities and challenges for today's businesses (e.g. creating new market structures, and changing the alignment of the organisation).