Investment as a Factor of the Company’s Competitiveness

A. Grudneva
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Abstract

Maintaining a high level of competitiveness is the main task of any enterprise in a market economy, which cannot be solved without some investment. The purpose of the study was to consider investments as a factor in the company’s competitiveness and to determine the influence of investment activity on the level of competitiveness using the example of the retail food market. The objectives of the study were to study the theoretical foundations of the relationship between investment and the competitiveness of a company, assess competition in the food retail market in the Russian Federation and compare the level of competitiveness of market leaders with the level of their investment activity. To solve the set research tasks, the article used the methods of system analysis, comparative analysis, methods of statistical analysis. Based on the results of the study, a relationship was defined between investment activity and the components of the competitive potential of companies. The article provides statistical data on the state of competition in the food retail market of the Russian Federation, reflects the market shares of the largest players. Based on the data from the financial statements of the companies, information is provided on the volume of investments in retail networks of the Russian Federation over the past 3 years. Based on a comparison of data on the market share of retail food networks and the level of their investment activity, it was concluded that there is a direct positive relationship between the volume of a company’s investments and its market share, as one of the indicators of competitiveness. The article also presents promising areas of investment in retail food networks to increase the level of competitiveness in a strategic perspective.
投资是公司竞争力的重要因素
在市场经济条件下,保持高水平的竞争力是任何企业的主要任务,没有一定的投资是解决不了这个问题的。本研究的目的是将投资视为公司竞争力的一个因素,并以零售食品市场为例,确定投资活动对竞争力水平的影响。该研究的目的是研究投资与公司竞争力之间关系的理论基础,评估俄罗斯联邦食品零售市场的竞争,并将市场领导者的竞争力水平与其投资活动水平进行比较。为了解决既定的研究任务,本文采用了系统分析、比较分析、统计分析等方法。根据研究结果,确定了投资活动与公司竞争潜力组成部分之间的关系。本文提供了俄罗斯联邦食品零售市场竞争状况的统计数据,反映了最大参与者的市场份额。根据公司财务报表的数据,提供了过去三年俄罗斯联邦零售网络投资额的信息。基于对零售食品网络的市场份额和他们的投资活动水平的数据的比较,得出的结论是,作为竞争力的指标之一,公司的投资额与其市场份额之间存在直接的正相关关系。文章还提出了有前景的投资领域,零售食品网络,以提高在战略角度的竞争力水平。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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