Reconsidering the Marketing Strategies over Social Network - On the Perspective of Network Topology

Abstract

In this paper, the concept of an interdisciplinary research, including Network Topology and Innovation Diffusion Theory, is presented to reveal the impacts of social network structures on marketing strategies. This paper represents another explanation for Virtual Reality Integration (VRI), that is, as the ¡§randomness¡¨ of a social network increases, more individual (consumers) in this social network will accept the information delivered from the "further" individuals (even strangers) and thus adopt or purchase the products/services. Therefore, by integrating social network marketing, physical logistics/storefront can attract more consumers' attentions.