DETERMINANT FACTORS OF COMMUNITY INVOLVEMENT IN CHALET DEVELOPMENT AT THE COASTAL OF MARANG DISTRICT, TERENGGANU

Abstract

Coastal zone and island resorts are one of the main focuses of the tourism industry especially in the accommodation facilities sector such as beach resorts, chalets, and homestays. With the development of chalets or tourist resorts in line with the passage of time, the number of these resorts increases with the occurrence of high holiday demand from tourists. The objective of the study was to identify the determinant factors of community involvement in chalet enterprises on the coast of Marang district. This study used purposeful sampling techniques which is an interview method for chalet entrepreneurs who are local communities. In addition to it, the observation method of location was also done in this study. The results of the study found that each chalet operator has its own determining factor in getting involved in the chalet industry in Marang. The most dominant factor is a family heritage. The development of this coastal chalet has an impact and brings about changes to the socioeconomic as well as the living standards of the local community. Thus, active and dynamic community involvement is not only as entrepreneurs, but they also play a role in encouraging the involvement of other residents to participate in advancing the development of coastal chalets in this district.