The Impact of Digital transformation of Supply Chain on Competitive Advantage of Enterprises: A Case Study of Chinese Manufacturing Enterprises

Abstract

This study takes the digital transformation of the supply chain of manufacturing enterprises as the entry point and focuses on the theme of “the impact of digital transformation of the supply chain of manufacturing enterprises on the competitive advantage of enterprises in an uncertain environment and the path of its effect”, aiming to answer the following questions: First, why do manufacturing enterprises need to Firstly, why do manufacturing enterprises need to transform their supply chains digitally? What is the impact of supply chain digital transformation on the competitive advantage of enterprises? Secondly, what is the role of dynamic supply chain capabilities in the process of digital transformation of supply chains in manufacturing companies? Thirdly, how does environmental uncertainty affect the relationship between supply chain digital transformation, supply chain dynamic capabilities and firms’ competitive advantage? This study draws on and refers to the mature scale of existing research and designs a questionnaire for this study. Reliability and validity test, descriptive statistical analysis, homology deviation analysis and confirmatory factor analysis are used to test the sample quality, and correlation analysis and regression analysis methods are used to verify the main effect, mediating effect and moderating effect of the research hypothesis, and finally the empirical analysis results are obtained and discussed.