Digital Branding of Vocational High School with Industrial Partnership: Case Study of SMK Muhammadiyah Kandanghaur, Indonesia

Abstract

This article is focusing on the digital branding of vocational high schools with industrial partnership. The method used was qualitative for implementing the strategy and achieving the target to digital branding the school. The program was done according to the schedule made by the School Principal together with the team. In collaboration with Industrial and Business Community (IDUKA) and monitored by MITRASDUDI together with Research Interest Group – Cross Cultural Communication, Binus University, the program ran well in a given period. The result showed that the collaboration between Industries and SMK Muhammadiyah Kandanghaur was improving the teaching and learning process in the school, so that activities succeeded in digital branding the school as well.