Vector Space Model Based Internet Contextual Advertising

Abstract

Internet Advertising is a new branch and frontier subject. The commercial value of it increases dramatically recent years. To maximize the commercial value, it is necessary to bring advertisement to the audience who much possibly purchases. This advertising aim is so called accurate advertising and is the highest ideal of marketing. However, such marketing needs technical innovations. This paper proposes a Vector Space Model based Internet Contextual Advertising method which realize displaying advertisement impressions based on the web page contextual content. The experiments at the end of this paper also show its commercial applicability.