Bridge the gap: enhancing collaboration for real-time social media marketing

Abstract

This study looks into how Real-Time Social Media Campaigning is a game changer in modern marketing. The aspects explored in this study are -- the evolution of real-time social media campaigning along with some success stories, the opportunities, and challenges in this field. It also talks about how the 'Infosys Real-Time Social Media Campaigning Application' creates a bridge between a user and a machine, machine and machine, machine and data, and data and user. This study will provide valuable research findings on effective real-time social media marketing.