The Influence of Brand Image, Product Quality, and Price on Interest in Buying Products: Case study at Ms Glow Beauty Store, Bukittinggi

Putri Dewi Mutia, Khadijah Nurani
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Abstract

This study intends to analyze the impact of price, customer desire, and product quality on customer satisfaction. This is a quantitative research with causality. The sampling technique used is purposive sampling, the information used is basic information obtained from the owner of Sanjai Sil, Aur Kuning Bukittinggi. The information analysis method used is Multiple Linear Regression, data analysis using SPSS 16. The results of this study found that the three exogenous variables of customer desire, product quality and price have a positive effect on customer satisfaction which encourages interest in buying the product.
品牌形象、产品质量和价格对购买兴趣的影响:以Bukittinggi的Ms Glow美容店为例
本研究旨在分析价格、顾客欲望和产品质量对顾客满意的影响。这是一项有因果关系的定量研究。采用的抽样技术为目的抽样,所使用的信息为从三斋石的所有者Aur Kuning Bukittinggi处获得的基本信息。信息分析方法采用多元线性回归,数据分析采用SPSS 16。本研究的结果发现,顾客欲望、产品质量和价格这三个外生变量对顾客满意度有积极的影响,顾客满意度会激发顾客购买产品的兴趣。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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