Task-Individual-Social Software Fit in Knowledge Creation Performance

Abstract

The present article aims to disclose the role of task–individual–social software fit (TISF) in knowledge creation in the context of the manufacturing and service industries and research institutes. The methodology used is an empirical study that proposes and examines the proposed research model. The mediation effect of structural social exchange is also explored. Results of the data analysis of 279 valid samples reveal the following findings. First, the effect of TISF is confirmed. Second, structural exchanges do not mediate the role of TISF toward creation performance. Third, TISF is significantly associated with the social software, creation task, and individual cognition variables. Lastly, goal-free and goal-frame creation modes and analytical and intuitive cognition styles significantly influence the fit of features of creation task, individual cognition, and social software. The article provides domain scholars and practitioners with value of the task–individual–social software fit in the context of knowledge creation. Discussion and implications are also presented in this article.