The Re-construction of Tourism Culture from the Perspective of Authenticity

Abstract

In recent years, the integration and rapid development of culture and tourism have proved that tourists’ purpose of tourism is to deeply experience culture of tourism destination instead of just having fun. In order to meet the diverse demands of tourists about cultural experience as far as possible, besides the local culture of the tourism destination, a new culture based on tourists’ demands will be constructed. The re-constructed culture bring new cultural matters and cultural appearance to tourism destination. Although the re-constructed culture may be able to meet the demands of tourists, it also can cause cultural conflicts between tourists and local residents because of the problem of "authenticity". Finding a way to reduce the conflicts, balancing the cultural rights between tourists and local residents, both of them can benefit from tourism industry, are very important topic. In fact, in order to solve the problems, local residents play one of a important roles in the tourism industry. The cultural identification and decision-making participation of local residents, can preserve "authenticity"of culture and create rules to monitor the developing model of local cultural tourism to a certain extent.