Our Daily Bread Co

Abstract

Our Daily Bread wasa small boutique bakery, producing a variety of daily and specialty breads. The company had excess capacity and was considering several options to increase revenues by entering the wholesale bread production business. The case allows students to perform process analysis in a multi-product setting with seasonal demand and evaluate the impact on capacity--as well as the profitability of--potential wholesale orders. The case also enables analysis of the option to purchase new equipment. This case is available in a multimedia CD version that highlights the stages in bread making and provides a bird's eye view of the entire operation. (UVA-OM-1018M).