MEDIATING ROLE OF WORKPLACE ISOLATION AND MODERATING ROLE OF WORKPLACE INTEGRATION BETWEEN ENTERPRISE SOCIAL MEDIA AND EMPLOYEES’ PERFORMANCE

Abstract

The companies typically use enterprise social media to enhance employee performance of its employees. This study's objective is to look into mediating role that workplace isolation plays on connection between use of ESM and Employee Performance. The researcher explores linkage among employee social media use and workplace isolation that is moderated by workplace integration. A cross-sectional survey template was used to guide analysis. This research's information was gathered from public and private companies in the telecom sector that are involved in offering goods and services to their consumers. The study was carried out with quantitative method approach. A total 375 respondents participated in study and convenient sampling was the sampling method used. PLS3 was used to analyses demographic data and SPSS to assess the connection between the independent and dependent variables. Thus, workplace isolation acts as a mediator between ESM and Employee Performance, having a considerable impact on both variables. This study revealed that how the deployment of ESM affects worker productivity using social exchange theory.