DOCTOR’S SELF-PRESENTATION IN ONLINE COMMUNICATION

Abstract

The doctor is a way of life, which includes monitoring and correction of themself presentation continuously. The physician is one of the socially significant and language-active professions. The language activity of doctors in the Internet is determined by their consciousness and communicative behavior in various genres of social media – a blog, a forum, a social network, a personal website, etc. Evidence indicates that electronic communication can improve health outcomes, for example by promoting professional development, emphasizing self-presentation, and also highlighting linguistic personality of physicians, which is based on verbal-non-verbal behavior. However, discussion of the dangers of these technologies in medicine has overshadowed the consideration of positive applications. Online communication has introduced profound questions about confidentiality, professionalism, and other issues of ethical and legal regulation for healthcare professionals. Understanding that will help to avoid mistakes, thereby maintaining a high level of the doctor's professional image.