Analisis Strategi Bersaing Pada Toko Kue Khas Kutai Hj. Fatimah Di Tenggarong

Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2019-06-24 DOI:10.53640/jemi.v19i1.591

Ari Ramadhan, Iskandar Iskandar, Erwinsyah Erwinsyah

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Abstract

Abstract:Sales of snack products that are quite fast in Kutai Kartanegara Regency is a cake sales business. Cake sales business is a prospective business and can be easily developed in accordance with the needs of the community. Cake sales is a pretty bright business prospect and much in demand by the community. One of the well known cake seller business in Tenggarong City is Cake Shop Typical Of Kutai Hj.Fatimah in Tenggarong at road Kramajaya Kel.Mangkurawang Tenggarong Kab. Kutai Kartanegara. Researchers are interested in conducting research on Cake Shop Typical Of Kutai Hj.Fatimah in Tenggarong because it wants to know how competitive the strategy faced by the business if it is compared with other Modern Cake Stores. Cake Shop Typical Of Kutai Hj.Fatimah in Tenggarong is home-based and is produced by involving several workers (homeowners) and with affordable raw materials to produce the cake. As for the process of selling the cakes only in the offer to the consumer in front of the front kiosk Hj.Fatimah mother's house only on Jalan Krama Jaya Mangkurawang Village. The current problem that exists in Cake Shop Typical Of Kutai Hj.Fatimah in Tenggarong is still a bit dominating market share and still the influence of other cake business competitors that hinder the increase of sales. In this case Cake Shop Typical Of Kutai Hj.Fatimah in Tenggarong not yet know the techniques of competing strategy in seizing market share, especially traditional cakes. While other competitors have been able to master the market share by peddling modern cakes, so this becomes a challenge for business actors manufacturing traditional cakes. Keywords: Competitive Strategy Analysis, SWOT Method

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摘要:库台Kartanegara Regency是一家蛋糕销售企业，其快餐产品的销售速度相当快。蛋糕销售业务是一项有前景的业务，可以很容易地根据社区的需求进行发展。蛋糕销售是一个非常光明的商业前景，社会需求很大。腾加荣市著名的蛋糕店之一是典型的库台蛋糕店。法蒂玛在登加荣的Kramajaya Kel路。Mangkurawang Tenggarong Kab。库Kartanegara。研究人员有兴趣对库台Hj典型蛋糕店进行研究。法蒂玛在登加荣，因为它想知道如何竞争战略面临的业务，如果它是与其他现代蛋糕店比较。蛋糕店典型的库台Hj。登加荣的Fatimah是家庭生产的，由几个工人(房主)参与生产，并使用负担得起的原材料生产蛋糕。至于出售蛋糕的过程，只在向消费者提供前面的亭前Hj。法蒂玛母亲的家只在加兰克拉玛加亚曼库拉旺村。库台特色蛋糕店目前存在的问题。法蒂玛在登加荣的市场份额仍然占主导地位，并且仍然受到其他蛋糕业务竞争对手的影响，阻碍了销售额的增长。在这种情况下，蛋糕店典型的库台Hj。在登加荣的法蒂玛还不知道竞争策略的技巧，以夺取市场份额，特别是传统蛋糕。虽然其他竞争对手已经能够通过兜售现代蛋糕来掌握市场份额，但这对制造传统蛋糕的商业参与者来说是一个挑战。关键词:竞争战略分析，SWOT分析法

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Jurnal Ekonomi & Manajemen Indonesia

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