Analysis of Factors Influencing Consumer Behavior of Mobile Commerce based on Factor Analysis

Abstract

The research on the influencing factors of mobile commerce consumer behavior is beneficial for the mobile commerce platform to provide better services for consumers. This paper uses factor Analysis to analyze and correct the influencing factors of mobile commerce consumer behavior, and obtain the index system of influencing factors with weight. According to the analysis results, it concludes the high efficiency, risk and commodity characteristics of mobile commerce, which has important influences on the consumption behavior of mobile commerce. Based on the contribution of secondary indicators, the paper puts forward suggestions for the improvement and perfection of mobile commerce platform. Keywords—Mobile Commerce; Consumer Behavior; Factor Analysis; Influence Factors