The Role of Consciousness and the Unconscious in the Economic Behavior of an Individual and an Organization

Abstract

Conscious and unconscious play a big role in the economic life of people. With the help of reflections and active thought processes, we determine the tactics and strategy of market behavior, influence the formation of supply and demand, make an alternative choice between goods and services, aim to maximize the utility of consumption, and also make important decisions. However, there are also irrational motives in the actions of the subject. It is very important to understand how conscious and unconscious neural processes affect people’s behavior both in everyday life and in times of crisis and other unstable situations. That is why, such interdisciplinary directions in science as behavioral economics and neuroeconomics, which study the process of economic decision-making, are of great popularity and interest.