The Effects of Facebook on Use Intention

Abstract

Given the changes of time and advances in technology, cyberspace communities have gradually become the platform of content and information integration. Internet users enhances their interpersonal relationships and establish themselves multiple identities on the Internet in order to gain a sense of self-fulfilling achievement. This research applies questionnaires to collect data and targets Facebook users. The result shows four primary factors that exert positive influences on Facebook users’ Internet relationships and motivations, namely, self-disclosure, interpersonal needs, entertainment and leisure, and societal impact. This research can become a useful reference for future studies and Internet businesses on how users’ motivations can strengthen the versatility of the Internet community in self-disclosure, interpersonal needs, entertainment and leisure, and interpersonal relationship, in order to draw up strategies on promoting users’ motivation and loyalty