Cases in Strategic Management, Australia and New Zealand, 2nd edition

Abstract

Chapter 9 in Flavel and Williams' book looks at the formulation of alternative strategies. Here, the authors try to describe 20 different strategies or combinations of strategies on 14 pages. Most of these strategies are discussed in point form and important ones such as 'joint venture with another entity' are dealt with on one quarter of a page. This part suffers from a lack of analysis and evaluation of the array of strategic options available and provides insufficient discussion about the applicability of the various strategies for different organisations.