Cultural Memory Construction Strategy of ‘Inheriting China’

Abstract

Peking Operaculture promoted by Beijing Satellite TV program ‘Inheriting China’ is the quintessence of Chinese traditional culture, and an important part of its cultural inheritance comes from the historical retrospection of collective memory. The program uses the resources in the media space to construct the cultural memory, including retaining the memory of the ancient charm of the old theater, making the Peking Opera artists appear on stage with the help of star effect to generate imitative memory, and making the audience actively participate in the interactive channel of the program in the form of the integration of traditional media and new media, thus broadening the understanding and memory breadth of the opera culture, and providing ideas and reference for enhancing the cultural consciousness of the audience and creating a new form of communication.