COMMUNICATIVE STRATEGIES OF MASS MEDIA DISCOURSE

Abstract

INTRODUCTION Discourse is the subject of scientific research in the linguistics of the XXI century. Many scientists study this category in semantic, functional, structural aspects. Works of T. van Dijck 1 , D. Schiffrin 2 , V. Karasyk 3 , N. Arutyunova 4 , M. Makarov 5 , T. Radzievska 6 , K. Serazhym 7 and others are famous in Ukraine and abroad. From the standpoint of formal, structurally oriented linguistics, discourse is considered as “a language above the level of a sentence or phrase” 8 . This concept is identified with the concept of text, and the analysis of discourse coincides with the structurally oriented linguistics of a coherent text 9 . From the standpoint of functionalism, the concepts of discourse and text are differentiated. Discourse is interpreted as “text + situation”. This position led to the formation of oppositions: oral discourse and written text; discourse