Customer Loyalty Is Overt Behavior, and Attitude Is Attitude

Abstract

Perspectives of customer loyalty consist of behavioral, attitudinal, and a combination of behavioral and attitudinal. In customer loyalty researches, the perspectives, of course, create continued chaos. That is why it is not possible to integrate the results of the researches. Customer loyalty and attitude should prefer to the psychology of attitudes and clear reasonings. Accordingly, customer loyalty is overt behavior, and attitude is attitude. So, the chaos in customer loyalty researches may decrease the chaos