Online marketing for small businesses

Asia Bohachova, Yuliia Zakorko
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Abstract

The paper discusses the importance of marketing for the successful development of a company and offers practical recommendations for the effective organization of marketing in a small business. The paper is devoted to the analysis of Internet resources of small enterprises representing the market of gas equipment in Ukraine; information that marketing includes not only the promotion of the product, but also the analysis of the market, competitors, consumers and the development of a unique selling proposition. In general, analyzing competitor sites by mission, positioning, and unique selling proposition helps businesses understand how they can improve their promotion strategies and compete in the marketplace. However, it must be remembered that a successful business should not copy competitors directly, but use competitor analysis as a source of inspiration to develop its own unique ideas and strategies. It should also be taken into account that competitor analysis is not the only tool for successful business promotion and requires additional research of the market, consumers, technological and economic trends, as well as the development of your own unique mission, positioning and unique selling proposition. In addition, competitor analysis is an ongoing process and requires constant monitoring of changes in competitor strategies and products. Also, effective online review and reputation management can help small businesses attract new customers and keep existing customers loyal. We should not forget the importance of analyzing the results of marketing campaigns in small businesses in order to optimize the strategy and maximize the return on invested resources. The paper also discusses the most important aspects, such as developing a marketing strategy, determining the target audience and using Internet marketing tools.
小企业在线营销
本文讨论了营销对公司成功发展的重要性,并为小企业有效组织营销提供了切实可行的建议。本文对代表乌克兰天然气设备市场的小企业的互联网资源进行了分析;信息营销不仅包括对产品的促销,还包括对市场、竞争对手、消费者的分析和制定独特的销售主张。一般来说,通过任务、定位和独特的销售主张来分析竞争对手的网站可以帮助企业了解如何改进他们的促销策略并在市场上竞争。然而,必须记住的是,一个成功的企业不应该直接复制竞争对手,而是利用竞争对手的分析作为灵感来源,发展自己独特的想法和战略。还应该考虑到,竞争对手分析不是成功的商业推广的唯一工具,还需要对市场、消费者、技术和经济趋势进行额外的研究,以及制定自己独特的使命、定位和独特的销售主张。此外,竞争对手分析是一个持续的过程,需要不断监测竞争对手的战略和产品的变化。此外,有效的在线评论和声誉管理可以帮助小企业吸引新客户并保持现有客户的忠诚度。我们不应该忘记分析小企业营销活动结果的重要性,以优化策略和最大化投资资源的回报。本文还讨论了最重要的方面,如制定营销策略,确定目标受众和使用网络营销工具。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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