{"title":"eHealth to enhance, not to replace, the role of doctors","authors":"Benoît Gaillard, D. Lorré","doi":"10.4414/SMI.28.22","DOIUrl":null,"url":null,"abstract":"Many believe that e-health will make use of complex data and technology to drive efficiency like IT did in other industries. Our findings about what patients actually need go against this belief: e-health raises interest of users if it helps to create a better doctor/patient relationship. Our innovative research methodology eConceptlab.com makes use of experimental Google search ads to test the value of new ideas. Click-Through-Rate is an indication of the interest for a given idea expressed as an advertisement.","PeriodicalId":156842,"journal":{"name":"Swiss medical informatics","volume":"108 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Swiss medical informatics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4414/SMI.28.22","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Many believe that e-health will make use of complex data and technology to drive efficiency like IT did in other industries. Our findings about what patients actually need go against this belief: e-health raises interest of users if it helps to create a better doctor/patient relationship. Our innovative research methodology eConceptlab.com makes use of experimental Google search ads to test the value of new ideas. Click-Through-Rate is an indication of the interest for a given idea expressed as an advertisement.