The usage of social media in crisis communication

Abstract

The usage of social media (SOME) has increased during the last few years due the increase in the amount of smartphones. SOME has emerged alongside the traditional channels of communication in crisis communication. SOME has become extremely popular in recent years and the authorities have adopted it as part of their communication strategy. This paper explains how SOME is used in crisis situations, what kind of strengths, weaknesses, opportunities and threats (SWOT) it has, and how its use could be improved.