農會導入行動科技之決策評估模式

周建亨 周建亨, 施光訓 Chien-Heng Chou, 謝建達 Kuang-Husn Shih
{"title":"農會導入行動科技之決策評估模式","authors":"周建亨 周建亨, 施光訓 Chien-Heng Chou, 謝建達 Kuang-Husn Shih","doi":"10.53106/181666012022101802004","DOIUrl":null,"url":null,"abstract":"\n 數位轉型為我國政府推動的六大核心戰略之一,農會必須要思考如何有效善用新興科技進行數位轉型,提高經營績效與服務品質,補強人口高齡化及外移所出現的勞動力缺口。爰此,農會要如何有效導入行動科技至組織中,促進農會數位轉型的關鍵成功因素是什麼,成為本研究動機之一。回顧過去研究,探討農會轉型的主題多採用員工的問卷調查,但缺少對農會經營者的想法,此為本研究機動之二。爰此,為探討農會導入行動科技應用之決策準則,本研究結合決策實驗室分析法(Decision Making Trial and Evaluation. Laboratory, DEMATEL)與網路分析程序法(Analytic Network Process, ANP),建立農會數位轉型之決策架構,分析結果可作為農會決策者規劃經營策略及分配資源之重要參考依據。\n Digital transformation is one of the six core strategies in Taiwan. Farmers’ associations must consider how to effectively introduce emerging technologies to carry out digital transformation, improve business performance and service quality, and fill the labor gap caused by an aging population and out-migration. Therefore, how to effectively introduce mobile technology into the organization and what are the key success factors to promote the digital transformation of the farmers’ association have become one of the motivations of this study. Reviewing previous studies, the topic of discussion on the transformation of farmers’ associations mostly uses questionnaires from employees, but there is a lack of ideas for operators of farmers’ associations, which is the second motivation of this study. In order to discuss how the farmers’ association can effectively introduce mobile technology, this study combined the Decision Making Trial and Evaluation Laboratory (DEMATEL) and the Analytic Network Process (ANP) to establish a decision-making evaluation framework for the digital transformation of farmers’ associations. The results can be used as an important reference for managers to plan business strategies and allocate resources.\n \n","PeriodicalId":280799,"journal":{"name":"行銷科學學報","volume":"96 3","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"行銷科學學報","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.53106/181666012022101802004","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

數位轉型為我國政府推動的六大核心戰略之一,農會必須要思考如何有效善用新興科技進行數位轉型,提高經營績效與服務品質,補強人口高齡化及外移所出現的勞動力缺口。爰此,農會要如何有效導入行動科技至組織中,促進農會數位轉型的關鍵成功因素是什麼,成為本研究動機之一。回顧過去研究,探討農會轉型的主題多採用員工的問卷調查,但缺少對農會經營者的想法,此為本研究機動之二。爰此,為探討農會導入行動科技應用之決策準則,本研究結合決策實驗室分析法(Decision Making Trial and Evaluation. Laboratory, DEMATEL)與網路分析程序法(Analytic Network Process, ANP),建立農會數位轉型之決策架構,分析結果可作為農會決策者規劃經營策略及分配資源之重要參考依據。  Digital transformation is one of the six core strategies in Taiwan. Farmers’ associations must consider how to effectively introduce emerging technologies to carry out digital transformation, improve business performance and service quality, and fill the labor gap caused by an aging population and out-migration. Therefore, how to effectively introduce mobile technology into the organization and what are the key success factors to promote the digital transformation of the farmers’ association have become one of the motivations of this study. Reviewing previous studies, the topic of discussion on the transformation of farmers’ associations mostly uses questionnaires from employees, but there is a lack of ideas for operators of farmers’ associations, which is the second motivation of this study. In order to discuss how the farmers’ association can effectively introduce mobile technology, this study combined the Decision Making Trial and Evaluation Laboratory (DEMATEL) and the Analytic Network Process (ANP) to establish a decision-making evaluation framework for the digital transformation of farmers’ associations. The results can be used as an important reference for managers to plan business strategies and allocate resources.  
农会导入行动科技之决策评估模式
数位转型为我国政府推动的六大核心战略之一,农会必须要思考如何有效善用新兴科技进行数位转型,提高经营绩效与服务品质,补强人口高龄化及外移所出现的劳动力缺口。爰此,农会要如何有效导入行动科技至组织中,促进农会数位转型的关键成功因素是什么,成为本研究动机之一。回顾过去研究,探讨农会转型的主题多采用员工的问卷调查,但缺少对农会经营者的想法,此为本研究机动之二。爰此,为探讨农会导入行动科技应用之决策准则,本研究结合决策实验室分析法(Decision Making Trial and Evaluation. Laboratory, DEMATEL)与网路分析程序法(Analytic Network Process, ANP),建立农会数位转型之决策架构,分析结果可作为农会决策者规划经营策略及分配资源之重要参考依据。 Digital transformation is one of the six core strategies in Taiwan. Farmers’ associations must consider how to effectively introduce emerging technologies to carry out digital transformation, improve business performance and service quality, and fill the labor gap caused by an aging population and out-migration. Therefore, how to effectively introduce mobile technology into the organization and what are the key success factors to promote the digital transformation of the farmers’ association have become one of the motivations of this study. Reviewing previous studies, the topic of discussion on the transformation of farmers’ associations mostly uses questionnaires from employees, but there is a lack of ideas for operators of farmers’ associations, which is the second motivation of this study. In order to discuss how the farmers’ association can effectively introduce mobile technology, this study combined the Decision Making Trial and Evaluation Laboratory (DEMATEL) and the Analytic Network Process (ANP) to establish a decision-making evaluation framework for the digital transformation of farmers’ associations. The results can be used as an important reference for managers to plan business strategies and allocate resources.
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信