農會導入行動科技之決策評估模式

Abstract

數位轉型為我國政府推動的六大核心戰略之一，農會必須要思考如何有效善用新興科技進行數位轉型，提高經營績效與服務品質，補強人口高齡化及外移所出現的勞動力缺口。爰此，農會要如何有效導入行動科技至組織中，促進農會數位轉型的關鍵成功因素是什麼，成為本研究動機之一。回顧過去研究，探討農會轉型的主題多採用員工的問卷調查，但缺少對農會經營者的想法，此為本研究機動之二。爰此，為探討農會導入行動科技應用之決策準則，本研究結合決策實驗室分析法（Decision Making Trial and Evaluation. Laboratory, DEMATEL）與網路分析程序法（Analytic Network Process, ANP），建立農會數位轉型之決策架構，分析結果可作為農會決策者規劃經營策略及分配資源之重要參考依據。  Digital transformation is one of the six core strategies in Taiwan. Farmers’ associations must consider how to effectively introduce emerging technologies to carry out digital transformation, improve business performance and service quality, and fill the labor gap caused by an aging population and out-migration. Therefore, how to effectively introduce mobile technology into the organization and what are the key success factors to promote the digital transformation of the farmers’ association have become one of the motivations of this study. Reviewing previous studies, the topic of discussion on the transformation of farmers’ associations mostly uses questionnaires from employees, but there is a lack of ideas for operators of farmers’ associations, which is the second motivation of this study. In order to discuss how the farmers’ association can effectively introduce mobile technology, this study combined the Decision Making Trial and Evaluation Laboratory (DEMATEL) and the Analytic Network Process (ANP) to establish a decision-making evaluation framework for the digital transformation of farmers’ associations. The results can be used as an important reference for managers to plan business strategies and allocate resources.