Determination Of Mobile Outlet Location Using The Simple Additive Weighting Method

Abstract

Entrepreneurship in the form of outlets for selling cellular pulses and quotas is an important spearhead in the cellular telecommunications business, in addition to network infrastructure and other technical features that must be owned by cellular telecommunications service providers or providers. In line with the development of cellular telecommunication and the internet in recent years, the number of outlets selling pulses and quotas is increasingly needed. ABC Cellular is one of the cellular outlet entrepreneurs in West Bandung with several outlets it has. To improve services to consumers and develop their business, the owner plans to add more outlets that he manages by opening a new outlet. For this reason, it is necessary to determine the location of the land where the outlet will be opened, especially in the West Bandung area. There are several alternative locations, namely: in South Cimahi, Cimahi Tengah, Padalarang, Ciburuy, and Cisarua, West Bandung Regency. The outlet building to be used is in a good location in terms of technical, economic, and security aspects. Specific criteria that are considered in determining this location are land rental price, level of competition, distance from other outlets, consumer access, and location visibility, investment value for the next 5 years, and the development of the number of customers. By using the Simple Additive Weighting method in making decisions, it is found that the best location to open a new ABC Cellular outlet is in South Cimahi.