Social Exchange Online: Public Conversations in the Blogosphere

M. Stefanone, Chyng-yang Jang
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引用次数: 9

Abstract

The increasing popularity of blogs brings the potential to change traditionally agreed upon norms regarding interpersonal communication due to the non-directed nature of self-disclosure inherent in blogging. This exploratory study investigates the relationship between bloggers' intended audience, content characteristics of their posts, and expectations for two primary interpersonal norms: reciprocity and equity. Results suggest bloggers who target their strong tie networks disclose a range of traditionally private, intimate content, and expect their readers to follow traditional interpersonal communication rules.
在线社会交流:博客圈中的公共对话
博客的日益流行带来了改变传统上公认的人际沟通规范的潜力,这是由于博客固有的自我表露的非定向性质。本探索性研究探讨了博主的目标受众、其帖子的内容特征以及对两种主要人际关系规范:互惠和公平的期望之间的关系。结果表明,以强联系网络为目标的博主会披露一系列传统上私人的、亲密的内容,并希望他们的读者遵循传统的人际交往规则。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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