Pemberdayaan UMKM Menuju Rintisan Desa Devisa di Desa Tropodo Kabupaten Sidoarjo

Sediono Sediono, M. Mardianto, Sa'idah Zahrotul Jannah, Marcel Laverda Subiyanto, Antonio Nikolas Manuel Bonar Simamora, Citra Imama, Arum Eka Ismiranda Putri
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Abstract

MSMEs play an important role in Indonesia's economic stability, which is in line with the 8th point of the Sustainable Development Goals, namely Decent Work and Economic Growth. Such as MSMEs in Tropodo village with their superior product, namely Kembang Telang which is moving to try to become a “Desa Devisa” in order to be able to bring local products to foreign countries. The implementation method used in order to realize Tropo do Village into a “Desa Devisa” through several stages, namely: identification of activities, socialization of activities, identification of village potential, formation of MSME cadres to mobilize micro business actors, marketing research with a statistical approach to determine the potential and target market, presentation of research results, training and mentoring activities with students, innovation and implementation of training activities by inviting resource persons who are experts in their fields, monitoring and evaluating the implementation of activities, publication of activities, project sustainability plan. The result of community service is that MSMEs get useful knowledge and can continue to be developed, especially to improve the community's economy through marketing MSME digital products both domestically and globally.
中小微企业在印尼的经济稳定中发挥着重要作用,这符合可持续发展目标的第8点,即体面工作和经济增长。例如Tropodo村的中小微企业,他们的优质产品,即Kembang Telang,正在努力成为“Desa Devisa”,以便能够将当地产品带到国外。为了实现Tropo do Village成为“Desa Devisa”,采用了几个阶段的实施方法,即:确定活动,将活动社会化,确定村庄潜力,组建中小微企业干部以动员微商行动者,用统计方法进行营销研究以确定潜力和目标市场,展示研究成果,与学生进行培训和指导活动,创新和实施培训活动,邀请资源人员,他们是各自领域的专家,监督和评估活动的实施,活动的发布,项目的可持续性计划。社区服务的结果是中小微企业获得有用的知识,可以继续发展,特别是通过在国内和全球销售中小微企业的数字产品来改善社区经济。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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